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By: AJ Perisho

Great post Eric, as always! You’re right on, business owners want increased sales, ROI, more sales, more profit, etc. What would happen if they really focused on the customer experience? What kind of...

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By: Eric Siu

Thanks AJ! I think ALL of us become so focused on ROI that we start to forget why we started in the first place. We all need to kick ourselves every once in awhile to remember that we’re all here to...

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By: Manuela

I feel like this is the story of my life. I understand at a high level how it’s dfciifult for a company to change it’s entire culture and become better at listening and engaging with customers....

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By: Eric Siu

Hi Manuela, Times are definitely involving and I think we’re going to see a lot of companies caring more. The ones that don’t will eventually go down.

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